Friday, February 13, 2026
Beyond the Inbox: How Direct Mail Creates High-Trust Customer Engagement
Direct mail marketing is a physical outreach strategy where businesses send printed materials such as postcards, letters, and catalogs to a targeted audience. In a world saturated with emails, ads, and notifications, direct mail creates a rare moment of focused attention. It arrives in a mailbox, gets held, opened, and often revisited. That physical presence changes how people respond.Key Takeaways Direct mail often achieves higher response rates because it feels personal and less intrusive than digital
