Director of Hustle
??? Director of Hustle
Springfield Lucky Horseshoes | Springfield, IL
Full-Time | In-Person | Reports to Ownership Group
?? About the Role:
The Director of Hustle is the spark plug of the Springfield Lucky Horseshoes' front office — leading the charge on all things revenue. This person lives at the intersection of ticket sales, partnership development, fan engagement, and baseball operations, always with one goal in mind: get butts in seats and smiles on faces.
This is a high-energy, relationship-driven, results-focused role for someone who’s not afraid to roll up their sleeves, shake a thousand hands, and make big ideas happen. You’ll wear a lot of hats (probably some helmets too), and every day will look a little different — just the way we like it.
?? What You’ll Be Doing:
- Sell, sell, sell: Drive group outings, ticket packages, and special events — from schools and youth groups to corporate nights and family reunions.
- Business development: Build and nurture revenue-generating relationships with community partners, sponsors, and local businesses.
- Game day leadership: Own the fan experience, promotions, and ticketing operations with a sharp eye for detail and a passion for creating memorable moments.
- Collaborate with baseball ops: Align on scheduling, logistics, and community activations.
- Campaigns & creativity: Brainstorm and execute creative promotions, outreach efforts, and sales initiatives that make people say, “Wait, what are the ‘Shoes doing now!?”
- Data & reporting: Track revenue, attendance, and other KPIs — and actually use that info to get better.
- You’ve worked in sports, entertainment, ticketing, or partnership sales and loved it.
- You’re a natural hustler (the good kind): self-motivated, energetic, and outcome-obsessed.
- You can talk to anyone — from little league parents to CEOs — and leave a great impression.
- You like solving problems, wearing multiple hats, and making things better every time.
- You’re not afraid of long hours, loud music, theme nights, or walking 10,000 steps on a game day.
- You know your way around CRM/sales tools, ticketing software, and spreadsheets.
- Previous experience in collegiate summer league baseball or community-based sports
- A killer idea for a promo night we haven’t done yet
- Knowing how to fire up a t-shirt cannon
The Springfield Lucky Horseshoes are a summer collegiate wood bat team that believes baseball is our platform, not our purpose. We’re in the business of bringing people together through creative experiences, community engagement, and a whole lot of fun at the ballpark.
?? How to Apply:
Send your resume (and optionally a short note on why you hustle harder than most) to fun@shoesbaseball.com
